|
| |
BRAD RUDEN, MBA
MedPro Consulting &
Marketing Services
PMB 139
7904 E. Chaparral Road, Suite A-110
Scottsdale, AZ 85250
Phone: (602) 274-1668
Fax: (602) 391-2359
Email: bruden@medprocms.com
Website: www.medprocms.com
EDUCATION
Masters in Business Administration (MBA)
Arizona State University Tempe, Arizona
Bachelor of Science (BS) in Business
Administration
Major: Business Marketing
Southern Illinois
University Edwardsville, Illinois
EDITORIAL BOARD
Ophthalmology Management Journal
LICENSURE
Licensed Real Estate Agent; State of Arizona
CERTIFICATION
Institute of Certified Business Counselors (ICBC)
June 1, 2000
PROFESSIONAL EXPERIENCE
Owner/Consultant
MedPro Consulting & Marketing Services
Phoenix, AZ 1998 – Current
Services Provided:
 | Practice brokering |
| Practice valuations/appraisals (for buyers
or sellers) |
| Partnership buy-in design
and analysis (for buyers or sellers) |
| Merger & acquisition analysis (for
buyers or sellers) |
| Assistance with new associate recruitment and
employment contract negotiating |
| New practice start-up assistance |
| Design and implementation of marketing plans |
| Design and creation of marketing materials
(brochures, fliers, letters, etc.) |
| Business Plans / New business development |
Consultant
BJB Medical Associates, Inc.
Scottsdale, Arizona 1990-1998
| Physician recruitment - successfully recruited and placed 135+
ophthalmologists in positions throughout the U.S. |
| New business development - initiated and
developed professional service relationships with hospitals, multi-specialty clinics
and private medical practices throughout the U.S. |
| Marketing/Recruitment - designed and implemented
regional and
national marketing efforts utilizing direct mail and print advertising
mediums. |
| Negotiated
250+ physician employment contracts. |
| Compensation analysis - worked with client’s accountants and
attorneys to structure physician employment agreements as well as
compensation and benefit packages. |
CURRENT & PAST MEMBERSHIPS
|
American Academy of Ophthalmology On-Line Consulting Network |
|
American Academy of Ophthalmic Executives (AAOE) |
|
American Society of Ophthalmic Administrators (ASOA) |
|
Association of Staff Physician Recruiters |
|
Society
of Business Analysts |
|
Betta
Gamma Sigma (Business Honor Society) |
|
ProVision Network |
|
Society
of Business Analysts |
|
Institute of Certified Business Counselors |
|
The Medical Group
Management Association |
|
The Council of Medical
Recruiters and Consultants |
|
The
American College of Medical Practice Executives |
|
The
Ophthalmology Assembly of the MGMA |
|
The
Economic Club of Phoenix |
|
Arizona State University
Executive MBA Alumni Advisory Council |
PUBLICATIONS
1. Ruden, B.: Integration: The Final Step in
Recruiting
Administrative Eyecare, Volume 5, Number 3
2. Ruden, B.: Steps to Successful Negotiating
Administrative Eyecare, Volume 6, Number 4
3. Ruden, B.: Selling your practice can be easier
with right preparation
Ophthalmology Times, Vol. 23, No. 21
4. Ruden, B.: Practice Sale Preparation –
getting the most out of what you have
Administrative Eyecare, Vol. 8, No. 2
5. Ruden, B.: To Buy or Not To
Buy – That is the Question
Eye, Vol. 5, No. 8
6. Ruden, B.: Goodwill – Making
the Intangible Tangible
EyeWorld, Vol. 5, No. 10
7. Ruden, B.: Practice Value - A Buyer’s
Perspective
Ocular Surgery News, Vol. 19, No. 17
8. Ruden, B.: Partnership Buy-Ins: Frequently
Asked Questions
EyeWorld, Vol. 6, No. 10
9. Ruden, B.: Practice Branding is Key
to Growth
Administrative Eyecare, Vol. 10, No. 4
10. Ruden, B.: Practice Watch - Marketing Musts – Three Ways to Market
Smarter, Not Harder
Ophthalmology Management, Vol. 5, No. 12
11. Ruden, B.: Marketing Musts – Five Ways to Keep Your Current Patients and
Bring in New Ones
Ophthalmology Management, Vol. 6, No. 1
12. Ruden, B.: Marketing Matters – Marketing is More Than Ads
Ophthalmology Management, Vol. 6, No. 2
13. Ruden, B. Here's Four More Marketing Musts - To
Help You Market Smarter, Not Harder
Ophthalmology Management, Vol. 6, No. 3
14. Ruden, B. Pricing LASIK in a Recessive Economy
Ocular Surgery News, Vol. 20, No. 5
15. Ruden, B. Marketing Matters - What's Your Product?
Ophthalmology Management, Vol. 6, No. 4
16. Ruden, B. Marketing Matters - Price and Promotion
Ophthalmology Management, Vol. 6, No. 6
17. Ruden, B. Marketing Matters - Staffing and Location
Ophthalmology Management, Vol. 6, No. 8
18. Ruden, B. How to Decide if a Practice is Worth
the Asking Price
Ophthalmology Times, Vol. 27, No. 15
19.
Ruden, B.: Practice Sale – Asset vs. Stock Purchase
Administrative Eyecare, Volume 11, No. 4
20. Ruden, B.: So You Want to Buy A Practice
EyeWorld, Volume 7, No. 10
21. Ruden, B.: Marketing Matters – Process & Physical
Evidence
Ophthalmology Management, Vol. 6, No. 10
22. Ruden, B.: Marketing Matters – Service
Recovery
Lessons
Ophthalmology
Management, Vol. 6, No. 12
23.
Ruden, B.: To Lease or Not to Lease – Things to Know
Ocular
Surgery News, Vol. 20, No. 23
24.
Ruden, B.: To Lease or Not to Lease: A Brief Guide
Primary
Care Optometry News; Vol. 8, No. 2
(Run with
permission from its sister publication – Ocular Surgery News)
25. Ruden,
B.: Strategies to Boost Employee Retention
EyeWorld; Vol. 8, No. 3
26.
Ruden, B.: Marketing Matters – Great Hires Equals Great
Service
Ophthalmology Management, Vol. 7, No. 4
27.
Ruden, B.: The
Business Plan – A Roadmap to Success
EyeWorld;
Vol. 8, No. 4
28.
Ruden, B.:
Marketing Matters – Name Recognition is Key
Ophthalmology Management; Vol. 7, No. 6
29.
Ruden, B.:
Marketing Matters – Technology to Fill A Need
Ophthalmology Management; Vol. 7, No. 8
30.
Ruden, B.:
Determine the “Investment Value” before making
a Practice Purchase
Primary
Care Optometry News; Vol. 8, No. 9
31.
Ruden, B.:
Peeking Around a Blind Corner
Ophthalmology Management;
Vol. 7, No. 10
32.
Ruden, B.:
Partnership – More than just a Buy-in
Ocular Surgery News,
Vol. 21, No. 19
33. Ruden, B.:
Marketing Matters – Set Yourself Apart from the Competition
Ophthalmology Management; Vol. 7, No. 12
34.
Ruden, B.:
12 Simple Ways to Market Your
Practice
Arizona Academy
of Family Practice Physicians;
January 2004 Newsletter
35. Ruden, B.:
What is Goodwill?
Optometry Management ,
Volume 39, No. 2
36. Ruden, B:
Drive Up Revenue by Expanding Services
Review of Ophthalmology,
Vol. 11, No. 2
37. Ruden, B:
Practice sales: Obstacles to seller financing
EyeWorld, Vol. 9, No. 4
38.
Ruden, B: Service Creates – Raising the
Level of Service You Provide Will Give You a
Marketing Edge
Ophthalmology Management,
Vol. 8, No. 4
39. Ruden,
B: The Climb for Sight
Optometric Management,
Vol. 39, No. 5
40. Ruden, B: Show Loyalty to your Patients, - and
they’ll be loyal to you
Primary Care Optometry News; Vol. 9, No. 8
41. Ruden, B: Does Goodwill Truly Exist in a Medical Practice?
(Part 1)
Administrative
Eyecare; Vol. 13, No. 4
42. Ruden, B:
Does Goodwill Truly Exist in a Medical Practice?
(Part 2)
Administrative
Eyecare; Vol.
13, No. 4
43. Ruden, B:
Large Practices Sell Best Via Buy-In
Ophthalmology Management; Vol. 8, No. 11
44. Ruden, B: Exit Strategies for the Solo Practitioner
Ophthalmology Management; Vol. 8, No. 11
45. Ruden, B:
Partnership – Lay the Groundwork Early
EyeWorld, Vol. 9, No.
12
46. Ruden, B:
Maximize Your Practice’s Selling Price in Six
Easy Steps
Primary Care Optometry News;
Vol. 10, No. 1
47. Ruden, B:
Business Speak – Learn How to
“Talk the Talk”
Administrative Eyecare, Vol.
14, No. 1
48.
Ruden, B: Is the Price Right?
Ophthalmology Management,
Vol. 9, No. 2
49. Ruden, B:
How
to Determine the
Value of a Practice
EyeWorld, Vol. 10, No. 4
50. Ruden, B: Internal Marketing – Use Your Staff
EyeWorld, Vol. 10, No. 7
51. Ruden, B: Internal Marketing – Your Staff is Your
Secret Asset
Ophthalmology Management,
Vol. 9, No. 8
52.
Ruden,
B: Beware the Status Quo - You May be Losing Ground Without Knowing It
Administrative Eyecare,
Vol. 15, No. 1
53.
Ruden, B:
Exiting a Partnership
EyeWorld,
Vol. 11, No. 3
54. Ruden, B: Satisfied Patients: Your best referral
source
EyeWorld, Vol. 11, No. 3
55. Ruden, B: Five Traits for Success….or Failure
Ophthalmology Management,
Vol. 10, No. 3
56.
Ruden, B.:
How Perceived Value Becomes Real Value
EyeWorld, April 2006
57. Ruden,
B.: Internal Marketing – Your Staff is Your Secret
Asset
Oto’s Scope,
Spring 2006 issue
58. Ruden,
B.: Entering, Maintaining & Exiting a Partnership
Administrative Eyecare,
Summer 2006
59. Ruden,
B.: Common Mistakes in Partnerships
American Academy of Ophthalmic
Executives,
August 2006 Update
60. Ruden, B.: Strategic Planning: Better Late
Than Never
Ophthalmology Management,
Vol. 11, No. 4
61. Ruden, B.:
Why Appraisals and Partnership Buy-ins Don't Mix
Ophthalmology Management,
Vol. 11, No. 6
62. Ruden,
B.: Common Partnership Mistakes, October 2007
Young Ophthalmologists
Newsletter (An
AAO publication)
63. Ruden, B.: Penalizing Prosperity
Ophthalmology Management,
Vol. 11, No. 12
64. Ruden, B.: Day Spa Aesthetic Services
Ophthalmology Management,
Vol. 12, No. 3
65. Ruden, B.:
Compensation: Should you share profits or share overhead?
EyeWorld,
Vol. 13, No. 3
PRESENTATIONS
"Opportunities in Ophthalmology"
Department of Ophthalmology
University of Arizona School of Medicine
Tucson, AZ
October 10, 1997
"Developing a LASIK Practice"
Nationwide Vision Centers
Annual Corporate Meeting
January 23, 2000
"Ophthalmology – Job Search and Employment
Contracts"
Department of Ophthalmology
University of Arizona School of Medicine
Tucson, AZ
August 11, 2000
"Look Before You Leap: Negotiating Practice
Opportunities"
Young Ophthalmologists Symposium -
Q&A Session
American Academy of Ophthalmology Annual Meeting
Dallas, TX
October 24, 2000
“Integrated Marketing”
AAOE Breakfast and Lunch Roundtables
American Academy of Ophthalmology Annual Meeting
Anaheim, CA
November 18, 2003
QUOTATIONS
Free Agent Nation Newsletter
"What is the free agent work ethic?"
EyeWorld (Vo. 5, No. 6)
Have PPMC's Affected Practice Valuations?
Review of Ophthalmology (Vol. X, No. 12)
Cast Your Net for the Right Kind of Fish
|
